Tag "mFilterIt"

In Conversation with Amit Relan, mFilterIt on Digital Ad Fraud

By : CIOL Bureau

Amit Relan, co-founder & director, mFilterIt sat down with Prabhu Ram, Head- Industry Intelligence Group (IIG), CMR for an extensive interaction on an array of themes, ranging from digital ad fraud, to mobile app fraud, and their implications for advertisers

India’s first neutral web tracking platform launched at Ad:tech 2018

By : CIOL Bureau

Digital ad fraud detection and prevention specialists, mFilterIt today launched the country’s first third-party neutral web tracking platform using machine learning technologies. mTrackIt helps advertisers to track the web activities holistically giving them a deeper visibility of the digital activities