Tag "Marketing Strategies"
In a limited marketing budget, what marketing strategy should you go for?
Creating a marketing budget for your business involves a lot of guesswork. In today’s digital age, one thing is sure. No matter which industry you belong to, your business is bound to have a presence on the internet; whether you
How social media is influencing and changing consumers’ way to adapt to the Tokyo Olympics?
Social media has come a long way from being only a medium of connecting people and exchanging hellos. Over the years, the marketing terrain has undergone umpteenth transformations. Today, social media is one of the most crucial tools for brands
Marketing Automation Trends Strengthening Brand-Customer Relationship
The Coronavirus pandemic, in 2020, led to a nationwide lockdown bringing the economy to a standstill. It caused disruptions across industry verticals. With business models unsettled, brands needed to find newer and innovative marketing methods to keep their customers engaged.
Best Practices to Drive Mobile Marketing Campaigns Through SMS
By Rajdip Gupta – MD & Group CEO, Route Mobile Ltd Mobile phones or smartphones are ubiquitous elements in our lives. Its smart functionality has bought a radical change in a person’s daily routine. Hence we see marketers putting a
