Tag "LitmusWorld"

Decoding Customer-Centricity to Drive Digital Transformation

By : CIOL Bureau

Does the term ‘Customer-Centricity’ sound Greek and Latin to you? Let’s catch you up to speed! We live in a world today where we must adapt to the rapid advancements in technology in order to ensure relevance and longevity. Digital

Survey: 41% Indian consumers consider Customer Experience (CX) as a deciding factor for shopping

By : CIOL Bureau

In its 2nd edition, the Festive Shopping Index 2018 co-created by the Retailers Association of India (RAI) and LitmusWorld has been published this week. The survey aims to capture the consumer shopping sentiment this festive season on several aspects influencing