Tag "CIIE"
[Series] A Landscape Study of Bharat Startups – The Price Sensitive Customer
The 25 Bharat startups that we studied cater to a particular target segment – the low and middle-income group. The low and middle-income customer is a distinct segment and servicing these customers comes with challenges. We also have less knowledge
[Series] A Landscape Study of Bharat Startups: The Increasing Use of WhatsApp
We at CIIE.CO looked at 25 Bharat startups as part of our Bharat Inclusion Initiative program. We found specific ways in which startups were building adoption to their respective platforms. One of these is the increasing use of WhatsApp to
[Series] A Landscape Study of Bharat Startups: The Importance of Building in Local Languages
We at CIIE.CO looked at 25 Bharat startups in 2020. Here, building tech in local languages appears to be a boosting factor in the adoption of the same. In India, about 10% of people are comfortable using English as a
[Series] A Landscape Study of Bharat Startups: The Role of Trust
The landscape study of Bharat startups studied 25 upcoming startups servicing low or middle-income customers in India. We spoke to a few founders and analysed their business and customer acquisition models. Thus, it appeared that these startups were solving problems
[Series] A Landscape Study of Bharat Startups: An Introduction
In India, the informal sector employs about 80% of the total population. These include people of the low and middle-income segments – employed as well as self-employed. In recent years, the segment Bharat – comprising the young, Indian customer characterized
Why is Investing in ClimateTech the Need of the Hour?
ClimateTech includes a broad set of sectors that tackle the challenge of decarbonising the global economy. The major aim is to reach net-zero emissions before 2050. This includes low-to-negative carbon approaches to cut key sectoral sources of emissions across the