Tag "brand"

Influencer marketing gaining momentum during the festive season

By : CIOL Bureau

Festive season in India is the biggest time of the year as customers splurge and brands go in guerrilla mode. Last year, Covid-19 disrupted sales volume for brands as people resorted to meagre forms of expenditure owing to a cut

Marketing Automation Trends Strengthening Brand-Customer Relationship

By : CIOL Bureau 1

The Coronavirus pandemic, in 2020, led to a nationwide lockdown bringing the economy to a standstill. It caused disruptions across industry verticals. With business models unsettled, brands needed to find newer and innovative marketing methods to keep their customers engaged.