Tag "AR"
AR, VR, MR, XR: Demystifying and revisiting Immersive Technologies in 2021
Yet again in 2021, there is lots of noise around immersive technologies. It makes one wonder what the current state of play is in 2021 – let’s revisit and demystify this. In emerging technologies, it becomes important to get the
Virtual Runways are the future of the fashion calendar
Disruptions by COVID-19 have created some fundamental shifts in how businesses and industries will operate in the coming years. More reliance on digital platforms is one of these shifts. The prevalence of a contactless environment and mandatory social distancing has
How is Augmented Reality Redefining the Retail Industry?
Among all industries right now, few may be as open to innovation as the apparel /retail industry. Indeed, the $2.4 trillion industry has always been a hotbed for new trends, whether in aesthetics or e-commerce. With such a drive for all
Why Augmented Reality Will Transform This Year?
The AR industry is gaining more and more traction as the apps most commonly associated with AR continue to surpass expectations. Not many analysts predicted that Pokemon Go would still be the premier AR gaming experience and that major companies
4 Things Every Marketer Must Know About AR
Every leader in the tech world has been talking about AR (Augmented Reality) a lot in recent times. It has become a buzzword, and you can see it being mentioned almost everywhere. If you are not a tech expert, you
AR (Augmented Reality): Trends and Future Developments 2020
Just as mobile devices have changed how people live and work over the past 12 years, so too will AR (augmented reality) in the not too distant future. The AR market was estimated to be $3.5 billion in 2017, nearly
Unity Technologies partners with PHD Chamber of Commerce and Industry to inspire AR/VR adoption in Defense & PSU Sectors
Unity Technologies announced that it has partnered with PHD Chamber of Commerce and Industry to create and conduct sessions for industry stakeholders and enterprises on identifying opportunities in AR/VR. The comprehensive sessions will enable the enterprises to discover how AR/VR
100 Million Consumers Will Shop in Augmented Reality Online and In-Store by 2020: Gartner
Augmented reality (AR) and virtual reality (VR) have the potential to shake up the customer experience by individualizing retailers’ offers and enabling customers to visualize products in different settings. By 2020, 100 million consumers will shop in AR online and
Augmented Reality Is the Future of Mobile Gaming
Augmented reality is already augmenting the mobile gaming market. Since its introduction to the tech consumer market, augmented reality has performed at a high level and beaten estimates every time. Referred to in conjunction with VR often, AR is a
ITC Infotech, PTC collaborate to offer AR solutions to the enterprises
BANGALORE, INDIA: ITC Infotech said it is collaborating PTC to offer Augmented Reality solutions using PTC’s Augmented Reality(AR) platform Vuforia. AR bridges the digital and physical worlds to create value across an enterprise and is emerging as one of the most
Bose unveils AR glasses that make use of sound instead of vision
A lot of Augmented Reality based glasses are specifically designed to overlay digital objects and information on top of the real world. However, sidestepping that theory, Bose, the headphone maker has unveiled AR glasses that makes use of sound over
This AR-based gaming app gives kids a real-world petting experience
Always wanted your kid to have a pet? But, then it is not always realistic to manage a real one. We understand, so here’s an AR-based gaming app that gives your kids a real-world petting experience. It is developed by
Google launches ARCore 1.0, available for more than 100M Android smartphones
Google launched its augmented reality platform ARCore 1.0 to the public, with the platform being available for more than 100 million smartphones. ARCore 1.0 includes support for anchoring virtual objects to any textured surface, not just flat, horizontal ones. ARCore allows developers
A new patent sheds more light on Apple’s AR/VR ambitions
While Apple’s AR/VR ambitions are no secret, the company has revealed little about its project under development. Thanks to a new patent application, from the United States Patent and Trademark Office, we finally have some crucial bits about what’s cooking at
Twitter’s director of AR/VR, Alessandro Sabatelli calls it quits
Twitter’s director of AR/VR, Alessandro Sabatelli is leaving the company after 18 months of service. After three and a half years I’m moving on from Twitter (actual elapsed time 18 months). It’s been an incredible ride and I’ve had the great
Facebook poaches Google’s AR product director Nikhil Chandhok
Google’s director of Product for AR, Nikhil Chandhok is joining Facebook to lead product management of the Camera team working on augmented reality. Chandhok worked on Google’s ARCore smartphone augmented reality platform as well as its Daydream VR platform in his
Dell partners AR headset maker Meta to sell Meta 2 AR development kit
Dell has announced to sell the Meta 2 Augmented Reality Development Kit. The AR development kit will be available on Dell.com from February 15 for $1,495. Joe Mikhail, Chief Revenue Officer, Meta, said, “We’re very excited for this partnership with Dell.
Accenture acquiring 3D and immersive content producer Mackevision
INDIA: Accenture has entered into an agreement to acquire Germany-based Mackevision, a global producer of 3D-enabled and immersive product content. Mackevision has earned international acclaim for its work on the HBO Series “Game of Thrones” – for which it was awarded an Emmy for
