Synqera brings in-store personalization tech

ST. PETERSBURG, RUSSIA: Synqera, a global technology startup that brings personalized online shopping experiences to physical retail storefronts, will debut its first grocery retail pilot program with LAND, a premium supermarket chain in Northwestern Russia.

Synqera is installing paired consumer-interacting, content delivery technologies in LAND that haven't been seen in traditional grocery business models: Synqera Loyalty Generators, compact printing devices with interactive touch-screens at the entrance of each of the chosen piloting store locations, as well as Simplate devices at check-out, providing targeted content relevant to new and returning customers ahead of the busy holiday season while increasing customer service.

LAND will be integrating Synqera personalization and data analytics technology throughout locations within the stores to address key market concerns impacting the grocery category, including increasing competition and customer demand for deeper individualized experiences while physically at the store. The solution leverages data collection and analysis for real-time prediction of customer preferences and relevant product recommendations, creating highly personalized consumer experiences that no other retail-focused technology has brought to market before.