Synechron rolls in usable, a boutique UI firm

Anticipates extreme synergies specially for SyneStudio, its digital technology division

Pratima Harigunani
New Update

PUNE, INDIA: Synechron, a pure-play technology consulting and outsourcing provider for the financial services industry, has announced the acquisition of usable, a U.S.-based boutique UI/UX design firm.


The acquisition, as the company tells, strengthens and further expands Synechron’s digital design and user interface/user experience capabilities, specifically, SyneStudio, Synechron’s dedicated digital technology division.

“Businesses across industries depend on advanced technology-based digital solutions to deliver innovative products, services, and solutions,” said Faisal Husain, co-founder and CEO of Synechron. “usable’s deep experience helping businesses innovate and design powerful solutions aligns with our client promise to help companies succeed in the digital landscape. Our expertise in technical executions, in combination with usable’s expertise, will allow our clients to focus on their key business functions.”

Synechron explains that it maintains successful partnerships with the top 15 global agencies, including leading ad exchanges and networks. The company has executed diverse projects across the digital landscape, from Content Management Systems (CMS) projects, to real time e-commerce platforms, social media management, digital marketing campaign technology integration, and digital marketing on next generation devices. It has launched SyneStudio in the U.S., Canada, UK, Asia Pacific, and Middle East to provide digital and business technology and end-to-end IT services by engineering and managing technology initiatives for agencies, ad networks and exchanges, data management platforms, demand-side platforms, publications, and the digital ecosystem at large.

usable was founded in late 2012 and has proven work through design solutions across the automotive, education, healthcare, technology & media verticals, among others, representing clients from Toyota to the Denver Center for the Performing Arts, to Pfizer, Google, and Verizon.

“We are extremely excited to join forces with one of the top global technology consulting firms. Our collective combination of skills and experience will benefit all of our clients on a global scale. The principles of usable bring over 50 years of combined user experience, design and technology expertise in the digital space both on the agency and product side. It’s a great fit,” said Josh Markowitz, founder and CEO, of usable.