Sybase 365 intros new MMS gateway

BANGALORE, INDIA: Sybase 365, a subsidiary of Sybase Inc, messaging interoperability and mobile content delivery company, has announced its new multimedia content delivery gateway - MMS 365.

It sends and receives MMS from multiple sources enabling content providers, marketers, and media companies to deliver MMS content directly to consumers’ handsets, globally, with a single connection.

“MMS is, and will continue to be, the most viable method for delivering rich media,” said Marty Beard, president of Sybase 365. “Mobile campaigns are becoming an increasingly important part of companies’ communication and advertising strategies, and multimedia messages are exceptionally effective because of their ability to engage the recipient in interactive campaigns.”

MMS 365 runs on the Sybase 365 operator-grade network, ensuring delivery of complex content, management of high traffic volumes, and seamless delivery to consumers’ handsets via its connections to more than 700 global operators.

MMS 365 supports all types of rich content including photos, graphics, audio, video, alerts, ringtones, and wallpaper allowing content providers to use the most effective method to communicate a campaign to subscribers.