Swrve unveils push notifications

SAN FRANCISCO, USA: Swrve, the leader in relationship marketing for mobile apps, announced the addition of push notifications to its relationship marketing platform, now making it possible for marketers to reach customers with highly targeted messages and offers, even when outside the application.

Marketers can deliver individualized push campaigns - campaigns which are relevant and contextual - based on a detailed understanding of in-app behavior and recency data. With push notifications, coupled with Swrve's advanced segmentation capability, people receive the best possible application experience and relevant, appropriate offers.

Together, this leads to long-term relationships and increased spending over the life-time of an application. Swrve now delivers everything businesses need to manage their consumer relationships across mobile, and maximize their revenue.

"What we're doing is building relationships with our players," said Martin Sweitzer, co-founder of BitMonster. "We're finely tuning our relationship management, using targeted marketing campaigns based on useful data - data we can take immediate action on. Swrve lets us communicate and act quickly, in ways that directly increase the lifetime value of our players."

With Swrve, companies can optimize their mobile strategies by talking directly to target segments, and by creating and testing unique in-app experiences. Mobile teams can define target groups by any combination of criteria - such as acquisition source or customer value; as well as customizable events such as purchases, user actions, or current balance.

With these custom segments, mobile marketers can immediately run A/B testing and analyze results and respond quickly, making decisions and adjustments within a campaign, in real time.