Swiggy now offers users intuitive and personalized list of restaurants to order food

By : |July 19, 2017 0

Food ordering and delivery platform, Swiggy has launched its revamped app that enables faster and easier discovery of food and restaurants, and a seamless ordering and tracking experience.

According to the company, restaurant details on the app will load 30 percent faster than before. Aided by machine learning, the app personalizes the list of restaurants that users can view, based on their past orders, searches, and interactions with the app. This reduces the time to arrive at the choice of restaurants and dishes by half.

“We observed their ordering patterns over the years and realized that every user has a unique food ordering journey. Some are undecided on what they want, and explore their options on the app; others come in with a specific craving, like “I’m in the mood for some Chinese food”; and then there are some who know exactly what they want to order. We have re-engineered the app, making it more intuitive and personalized,” said Anuj Rathi, VP – Products, Swiggy.

                                 

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Instead of horizontally swiping across categories, users can now browse the complete menu with a single gesture – a vertical swipe or tap on a button that quickly goes to the dish category of their choice. Also, there are “Repeat” tags for preferred restaurants and dishes, and a complete order history helps users reorder their favorites with just a tap.

“We realized that users often don’t get a chance to peruse the entire menu because of the limited one-handed gestures that we are accustomed to. So, we redesigned the app in such a way that the full menu could be accessed with a single vertical swipe. It needs only minimal navigation and is suited to both left-handed and right-handed usage; all in an uncluttered and unconstrained environment,” said Srinath Rangamani, VP – Design, Swiggy.

The revamped Swiggy app is available for download on iOS and Android.

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