Swiggy launches its cloud kitchen- 'The Bowl Company'

The online food aggregator Swiggy, which provides payment and delivery of orders for its partner restaurants, has launched 'The Bowl Company,' a cloud kitchen to offer a limited menu where restaurants do not have a physical presence.

Swiggy is collaborating with popular restaurants in a joint venture and has started offering a limited menu in Koramangala from its cloud kitchen model in the selected areas of Bangalore.

Swiggy's latest move is aimed at creating a basketful of options to meet consumer demand in select areas but interestingly it also puts it against listed businesses on its site such as FreshMenu.

“We are looking at extending the food tech and delivery continuum by creating a platform where multiple brands can work from a single kitchen (external or Swiggy) to meet consumer demand in certain pockets of the city, “a Swiggy spokesperson told ET.

The spokesperson further added, “These experiments are conducted on a small scale to ensure all problems are fixed in the test phase itself. We have been testing cloud kitchens for three months now. We hope to use this initiative to provide consumers in all areas with the best possible options for them to order from."

The Bangalore-based company raised Rs 100 crore from investors led by Bessemer Venture Partners in September last year and delivered nearly 45,000 orders per day across eight cities during the month, with a target of delivering one lakh orders by December 2016.

Swiggy has also partnered third party last-mile delivery company Shadowfax for reliable delivery services.