Survey report on e-commerce shoppers in India

INDIA: Online shopping is rapidly picking up pace in India, and most of the retailers now understand the potential of online shopping.

The estimated size of current e-commerce in India is approximately $1.6 billion in sales, and this is expected to grow by two to four times in next two to three years.

Recently, CouponRani.com, which provides one stop for offers and coupons, conducted a survey to understand key trends and consumer mind-set towards online shopping.

The top findings were:

1) Convenience was listed as top reason for shopping online by 74 percent of the respondents, and at the same level as discounts and coupons. This is good news for e-tailers, as the value proposition for online shopping is clear in minds of shoppers. This result jibes with an earlier study by BCG of online shoppers.

2) 27 percent of our respondents said they purchase majority of their good online. We believe this bodes well for e-tailers as online shopping is gaining acceptance.

3) 95 percent of respondents look for discounts and coupons before purchasing.

4) Coupon/deal sites, Google Search and Social Media were the top three places for shoppers to find coupons and offers.