Sun Microsystems kick starts operations in Coimbatore

COIMBATORoimbatore: Sun Microsystems India announced the launch of its operations in Coimbatore, South India's emerging business hub.

Sun will commence operations in the city through its partner Accel Frontline Limited.

Having established and consolidated its presence in the growing Indian IT industry, Sun Microsystems is now gearing up for the next phase in its market growth and expansion plans in the country.

Speaking at the launch, Sudhir Nayar, Director - Partner Sales, Sun Microsystems India said,  "There is a large base of customers located in regions other than the Tier I and II metros who are increasingly recognizing the need for technology to run their business successfully and are thus displaying a large appetite for IT infrastructure. We have identified 18 such Tier III cities and towns and will aggressively expand our presence into these regions over the next one year. Coimbatore definitely figured top most on our list thanks to the presence of a large number of business units in and around the region making it an attractive market from an IT infrastructure consumption point of view."

"Our expansion into Tier III cities and towns forms a strategic part of our efforts in growing our presence across the country, allowing us closer proximity to customers in these regions and enabling businesses in these regions, to benefit from Sun's superior products and solutions. Today we have a solid value proposition to offer customers in the SMB space with a superior range of x86 products that we launched in October 2005 and an effective channel distribution system", he added.

This phase also marks the launch of Sun's Strategic Regional Partner model, which will help Sun's expansion into a pre decided list of Tier III cities in towns over the next one year. As per this program, Sun will identify partners for each of these regions and will conduct intensive training and enabling sessions for the partners chosen to represent Sun's business in these regions.

According to Maqbool Hassan, vice-president-Sales, Accel Frontline Limited, "It is indeed a privilege to be chosen to partner with Sun Microsystems as they expand deeper into Indian markets. We are very optimistic about this partnership and are certain that a strong brand name like Sun, with its superior technology, product and service offerings will help us rapidly increase our footprint in this region."

Talking about the partnership, Rajesh Rege, Director, Sales, Sun Microsystems India said "We are confident that this partnership will help us penetrate the Coimbatore market and establish ourselves in this region. With an efficient, proactive and dynamic distribution platform, combined with flexible and responsive business processes and indepth knowledge of the region, Accel will enable Sun's market strategy of expanding into newer geographies including Dehradun, Guwahati and Goa."

Sun will reach out to a wider base of customers in segments such as Education and Research, Government, Manufacturing in addition to a large base of small and medium businesses in and around Coimbatore.

© Ciol Bureau