Sun launches new suite on Java platform

For this purpose, the company today launched a Composite Application Platform Suite on the Java Platform, for the retail industry.

Launching the suite here, Devashish Mohan, chief enterprise architect for business integration and SOA at Sun Microsystems India, said that the company can now facilitate the move to this new approach with Java CAPS.

“The platform is a comprehensive integration platform that enables real-time application connectivity, data synchronization, and process-centric composite applications. By building composite applications on top of a standards-based SOA (service oriented architecture), companies can achieve single information view and make their applications more flexible and agile,” he said further.

Sun said in a statement that it offers a combination of products and services to help companies achieve a single customer view by deploying an SOA platform and building composite applications. The cornerstone product offering is the Sun Java Composite Application Platform Suite (Java CAPS).

Java CAPS provides a comprehensive integration platform to build and manage SOA -based composite applications that enhance, aggregate, and leverage the customer data within them, enabling companies to achieve a single customer view.

Using service-oriented process integration, a single-view composite application can access customer data held in customer relationship management (CRM), enterprise resource planning (ERP), financial, and legacy applications. It employs intelligent data standardization and matching algorithms to recognize related customer information distributed across these applications, and link the siloed, application-centric customer identities to a universal customer ID, building a master customer index, the statement said.

As customer information is loaded into the single-view application, each customer’s data is cleansed and distilled into a single best-record view that can be used to improve source system data quality, identify and build programs around the most valuable customers, and serve as the foundation for a new generation of customer-centric services. Implementing this approach to customer data integration is a relatively low-risk undertaking and can be done incrementally, at the organization’s own pace.

Taking about the new suite, Priyadarshi Mohapatra, general manager of retail practice at Sun Microsystems India said that with multiple stores, call centres, campaigns, and delivery channels to coordinate, retailers can benefit tremendously from the single customer view.

“The retailers can target their marketing campaigns more precisely based on the customer’s unique spending activities, improve the speed and personalization of their customer service, and understand and maximize the value of each customer,” he said further.