Sun extends Partner Growth Fund to partners through Redington

MUMBAI, INDIA: Sun Microsystems India’s objective this year is to grab 10 percent of the marketshare in the x86 server market in India.

This is why it has signed up Redington India as the first company in its Open Access Channel Program. The vendor managed to grow its x86 server business in Q2, 2008 by 41 percent in India.

According to a press statement, Sun is trying to position its software products, including open source powerhouses GlassFish application server, MySQL database, OpenSolaris operating system and xVM VirtualBox as well as select Sun entry server and storage products.

With its inclusion into the Open Access Channel Program, Redington India can grow its business by recruiting and cultivating new partner relationships focused on selling Sun software and entry products with little investment and risk.

Speaking about the opportunities that this engagement will provide from a distributor’s point of view, Anand Chakravarthy, Head—Strategic Business Unit, Redington India said, “Being the sole distributor in India to have the Open Access Distributor status provides us with the opportunity to add Sun product line to existing non-Sun reseller relationships with no certifications or additional reseller contracts required. We welcome the introduction of this program as it opens up revenue opportunities for us while at the same time minimising the investment required and the risk involved.”

Traditionally, Sun directly deals with its national distributors—Ingram Micro India and Redington India, for business in the country.

Earlier, while signing up new partners the financial due diligence would be done by these distributors, while Sun would check the technical skillsets and growth plan of the partner.