Sun announces new ad campaign

SINGAPORE: 'The dot in.com' ad campaign by Sun is soon going to be replaced
with a new campaign 'taking business to the nth degree'. It has already been
rolled out in the US and is expected to roll out in the Asia Pacific region,
including India by early next month.

Announcing Sun's vision in the media symposium held during March 8-9 in
Singapore, Sun Microsystems senior vice president and chief marketing officer,
John Loiacono said, "The change in the campaign has been necessitated as
the early campaign was being perceived to the dotcoms only."

Rolling out Sun's vision, the company's global sales organization executive
vice president, Masood Jabbar, announced that the company was positioning itself
on the 4th wave of computing of smart Web services. Commenting on the Internet
explosion, he said that companies across the globe are already moving on the Net
and the next step would be to have applications off the Web. He further added
that Sun has been vindicated of its vision from 1995 when it had placed their
products, services and applications on three key bets: Internet, bandwidth and
Java. Five years down, Sun is again betting on the challenge of billions of
devices interacting with millions of services, predictability, securely on a
global scale. The new bets: massive scale, integrated stacks and need for
continuous real time.

Sun is ready to take on the new challenge with its multiple initiatives of
Sun One for applications/services, Jini and j2me for reinventing the client.
Also, Sun is coming out with a series of new products to take care of the other
two factors of the Net effect. By the end of 2001, Sun intends to have a new
product line, from low-end workstations to high-end servers.