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SugarCRM announces support for OEM business

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CIOL Bureau
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PARIS, FRANCE:  SugarCRM, a customer relationship management (CRM) company, today introduced an original equipment manufacturer (OEM) Platform Edition aimed at further empowering independent software vendor (ISV) and distribution partners who embed SugarCRM’s  CRM functionality into business suites or deeply-focused vertical market offerings.

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Sugar Platform Edition gives SugarCRM’s OEM partners enhanced access to build, deploy and manage deeply customized solutions, or embed Sugar functionality seamlessly into their own solutions.

OEMs using Sugar Platform Edition have full access to Sugar source code and developer tools, and can leverage SugarCRM’s open cloud deployment model to offer their custom solutions in the cloud, said a press release.

“Sugar Platform Edition allows our growing OEM partner base to bring the power of flexible, intuitive and open software like Sugar to a vastly underserved market,” said Larry Augustin, chief executive officer of SugarCRM.

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He added, “It is a great win-win scenario: customers receive best-in-class software while our OEM partners build a profitable and repeatable business.”

In addition, SugarCRM also announced Sugar Logic, a new set of development tools for creating customized process-driven user experiences on the Sugar platform.

It is set of PHP and JavaScript libraries, which extends upon SugarCRM’s existing workflow and business logic tools, said the release.

SugarCRM developers and partners, both value added resellers (VARs) and OEM partners, can utilize Sugar Logic to build dynamic business process-driven user experiences in an upgrade-safe manner, without hard coding.

For example, Sugar partners could leverage Sugar Logic to create any number of fully custom process-driven applications. These include home mortgage origination tools, insurance claim management applications, automotive dealer management systems, or other industry-specific tools.