Subex unveils integrated platform for Revenue Operations Center

BANGALORE: Subex Azure Ltd, provider of revenue maximization solutions for telecom operators, announced that it has integrated its RevMax suite of revenue maximization products to enable the “Revenue Operations Center (ROC).”

Through its existing product lines and the introduction of its new Risk Management solution, Subex Azure now offers an integrated suite of solutions needed to monitor and manage the entire revenue lifecycle. The RevMax suite includes stand-alone, full functional modules for revenue assurance, fraud management, interconnect billing, risk management, inter-party settlement and route optimization. These modules form an integrated system that will help telecom operators capture lost revenue and deliver more value to customers, investors and partners, a Subex statement said.

“As CSPs introduce more new services, the need to accurately track and account for all available sources of revenue becomes key to their business success,” said Larry Goldman, co-founder and analyst at OSS Observer. “The Revenue Operations Center is a means to obtain a complete end-to-end view of the entire revenue stream, allowing operators to proactively identify and correct revenue problems across the enterprise.”

“Through a series of strategic acquisitions during the past 18 months, including the leading revenue assurance vendor Azure Solutions, we have assembled all of the software ingredients needed to power a full-service, comprehensive Revenue Operations Center,” said Subash Menon, founder, chairman, managing director and CEO of Subex Azure.

“Our aim is to evangelize the ROC concept and make it an industry reality. The need exists for a single ROC department and infrastructure that is designed to continually optimize the entire revenue chain – regardless of the technology platform. Our goal is to help make the ROC an established, fully dedicated enterprise function, just like a NOC or CRM system,” he added.

© CyberMedia News