BANGALORE: Bangalore-based Subex Systems Ltd. has announced its adoption of a new logo. The new logo consists of the company name in gray and maroon, encircled by a ring. The gray color in the logo indicates good corporate governance and reliable customer support, maroon indicates dynamism and the ring around Subex indicates its long-term plans of emerging as a truly global organization.
"The new logo has been designed keeping in view the corporate growth plans of Subex group," said Subex Systems Managing Director Subash Menon. Subex Systems Ltd., belonging to the Subex Group, focuses on development and marketing of software products and services for telecom applications. Subex operates through its branch offices in the country and in Atlanta, US. The products and services of Subex are marketed globally, with a particular focus on the US and certain developing countries. Subex pioneered the concept of fraud management in the country, through the development and marketing of Ranger. Ranger assists the operators to detect fraud in the network at an early stage thus limiting the revenue loss that may be suffered by the operator due to fraud and non-payment. Subex went public with an IPO in July 1999. The other companies in the Subex Group are Subex Cellcomm Ltd. and Subex Holdings Pvt. Ltd.