Storm the Norm- Changing the Methods of Cultural Innovation

By : |March 12, 2016 0

To change the business ecosystem you no need to change the entire ecosystem,” begins Ranjan Malik, Innovation Specialist. Nowadays, the whole world needs innovation, but then the question crop is that how are these organizations making innovation by innovative design? What are the kinds of business culture we need to create? How to measure the market that turn stale and stagnant? “You see lot of hopelessness and it’s like a fish must know her quality and level of water she is living under, explains Malik.


This level of hopelessness and confusion has massive impact in the industry. For an instance, the leader failed to spot the incumbents, Sony missed mp3, giant beverage brands failed to carry the profitable business energy drinks, travel agents didn’t foresee any online booking and transportation industry was blind to the needs of Uber.


Also it must be noted that the film/multiplex market is ready to lose business almost 80 per cent due to inferior business-centric approach. “This is because we get norm very quickly. The current world map is the opinion of the people. The ecosystem is not very vibrant. This was the phase that was democratized innovation,” added Malik.


Some of the imperative points to be noted to carry the culture of innovation:

Conceive Breakthrough and Iterate to Elegance

Elegant simplicity- Industry that is found on the other side of complexity. They must know the methods of turning the complexity into a simple business and also that can augment the profitability.

Fail by Design to succeed by design

 What is the critical mass in your industry is the question? Hit the critical mass at a pace that creates the way that creates the storm.

Fresh Vibrant market

 New Norms

Lull before the next storm. Lazy incumbents are meaningless as they are not aware of turning a business-centric approach.









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