STORAGE: In Tune with THE Times

Most telecom service providers today handle data running into terabytes,

thanks to subscriber base touching millions, data services, TV on mobile etc.

With this burgeoning storage, telecom enterprises have realized the importance

of storage solutions in their overall IT architecture.

According to V&D 100 estimates the total network storage market in India

in 2004-05 was about Rs 430 crore. The storage market is expected to grow at 65

percent in the future and telecom would be a major contributor to this growth.

The Information storage and management requirements have evolved and have seen

double digit growth over the last 2-3 years. The increase in storage requirement

can be attributed to an array of factors. Deregulation, unified regime, and the

dramatic increase in the subscriber base have resulted in the telecom sector

being the largest market vertical spending on IT.

Service providers need to constantly attract customers to increase their

market share and continue to retain the existing ones. They need to analyze and

control customer churn as the cost to attract new customers is much higher than

retaining the old ones.

Service providers have also recognized the BI tools as an important part of

their IT investment. They have invested in enterprise BI to manage applications

like marketing, business and data analysis.

Efficient service is the key to customer retention. This can be done if the

service providers have sufficient data on consumer usage patterns and this can

be studied, evaluated and improved. By using applications like BI & CRM,

service providers such as Orange, BPL Mobile, and Bharti have deployed BI suites

and aligned then with CRM and churn management solutions.

Data services as part of the service offerings is one key factor that has

amplified the storage needs. Though currently in India the services are still

being developed and offered, it has already directed the service providers to

demand heavy storage boxes at the backend. Reliance, Bharti, Hutch are among the

few who are already offering a portfolio of data services to their customers

both retail and enterprise. These data applications consume large space and have

to be made available for users to access and execute these applications.

Planning for the Future



Primarily, the data storage requirements pertain to back office applications

such as customer data or billing information. The usage is predominantly voice

communication. But with technology evolving and movement to 3G and WCDMA, HSDPA

taking place, the storage need for these data/multimedia services storage would

increase. These applications would include one-way information retrieval from

central servers like Internet access or interactive chat among the people while

they are on the move or other high-end multimedia requirements, which are

generally possible on computers and TV today. Other applications like Video On

Demand, video conferencing, m-learning, m-commerce, GPS and loads other are all

very space intrinsic and will need huge storage space to be available. Consumers

would want to download multimedia games, movies, etc stored on the back end

systems of the telecom service providers, the data storage requirements would

change at unanticipated rate.

The dynamic nature of the telecom industry where customers not only change

their handsets, but also products, services, and vendors way to often, service

providers need to devise a storage strategy for themselves. They need to ensure

that the data should not uselessly occupy systems. For this, they can retain

data for a certain period of time and then remove it from the network.

Alternatively, they can take backups of the historical data on tapes and allow

only the current data to flow online. There is no need to keep the data on

conventional digital storage systems.

What's in Vogue?



Traditionally data storage for most enterprises was DAS. However, as the

applications are changing in a market like telecom, companies are increasingly

facing the challenge of deploying effective storage infrastructure. The need is

to deploy the applications and data on a single, centralized infrastructure,

giving better control to the systems or storage administrators.

The industry is moving from DAS storage to SAN, which is mostly used for

data-intensive applications. Because SAN works on shared storage space, it

ensures simultaneous access to multiple users, thereby offering better data

management and resource utilization. The SANs are being further promoted by IP-SANs,

which are expected to grab a significant portion of the storage market. iSCSI

especially in the telecom vertical is providing a different value proposition to

leverage power of Ethernet infrastructure.

This protocol eliminates the need for a separate storage network that

functions within its own computing island. IP-based storage fits in seamlessly

with the entire data communications infrastructure of an enterprise. Most of

them have BI tools as an important part for their IT investment.

The large telecom service providers such as Bharti, Reliance Infocomm, Tata

Teleservices have gone in for multiple SANs. With their customer acquisition

spree continuing unabated, they have generated voluminous data that requires

stringent management, along with correct generation of bills. This calls for a

well-defined storage architecture and policy in place. Though IP SANs gained

ground, fiber channel SANs were still preferred by larger enterprises for their

mission critical applications. The perception among large enterprises is that IP

SAN is neither as robust nor as secure as fiber channel.

In addition, ILM Strategy and SAN implementation, storage virtualization are

also becoming popular among the telcos. Banks and telcos were the early

adopters-many of them still had fiber channels for their core applications, but

went in for IP SANs as their nearline storage. IP SANs cost nearly the same as

tape libraries so the shift to random access for archived data was done at no

extra cost; besides, it enabled them to reduce content on online fiber channel.

65 percent of the IP SAN deployments recorded in the country were directly from

DAS-typically, organizations which followed the DAS to NAS route still opted

fiber channel when they migrated to SAN.

SAN's Virtualization Mechanism



The maturity of storage virtualization as a technology was another factor

that helped in the growth of SAN, particularly the traditional fiber channel

variety, during the year. While SANs promise superior performance and

flexibility, their benefits were outweighed by their complexity.

Many Indian enterprises, nearly 60-70 percent of the ones on SAN, adopted the

concept of storage virtualization to take full advantage of the SAN technology.

Through storage virtualization, storage devices from several vendors were

consolidated into a virtual storage device.

Not only the consolidation of resources, it also allowed policy-based

automation as well as automated backups. Virtualized storage was not restricted

by the capacity, speed or reliability limitations of physical devices making up

the virtual storage pool. This gave customers the ability to choose storage

hardware independent of the functionality that they needed from it, and to

change it and upgrade hardware without disrupting existing data. Deployments of

storage virtualization during FY 2004-05 took place in the BFSI, telecom, and

oil and gas verticals. This was logical considering that these sectors were

early SAN adopters and, therefore, also the first to realize the advantages of

storage virtualization. Their cost savings were significant, and solutions were

consistent across platforms.

While new technologies emerged on the horizon, tape continued to be the

preferred medium for long-term archiving. India also continued to be a big

market for these tape vendors.

Backup and archival software still enjoyed a lion's share that constituted 54

percent of the overall storage software market, however, storage replication

software witnessed the maximum growth of 86 percent.

Selecting the Technology



The primary areas of concern when determining which technology to use in a

storage infrastructure, is no longer just capacity, performance, and price - the

traditional parameters of consideration. Instead, effectively managing storage

became a top priority, and it was this area in which enterprises were willing to

invest heavily. But the move to focus on storage management was only the first

step in what promised to be a two-step dance for storage administrators.

According to different regulations such as the Sarbanes-Oxley and HIPAA,

every organization needed to archive its e-mail. As Indian organizations went

global, the need to comply with different regulations, and in turn, the need for

e-mail archiving was felt. E-mail, document management and instant message

archiving were mandatory for regulatory compliance, legal discovery and business

continuity practices. In India, the vendors were bullish about the emerging

e-mail archival market.

Since storage was till now primarily restricted to DAS (either within servers

only or external DAS), it was easier for these server giants to market their

storage wares under a single umbrella.

Since most telecom companies operate on heterogeneous platform and their

systems need to communicate with other operators also, interoperability is a

crucial area of consideration. The systems should also have seamless integration

for various applications like billing, CRM, Data warehousing and the likes.