Starhome MACH's steering of roaming solution gets recognition

ZURICH, SWITZERLAND: Starhome MACH, the market-driven network and clearing house services provider for the mobile industry, announced that its steering of roaming solution was ranked the best on the market in a recent independent survey by the Roaming Consulting Company Ltd. (ROCCO). Respondents from 192 mobile operators in 111 countries took part in the survey.

Starhome MACH received the highest ranking in all the main categories of the survey, which focused on steering performance, leadership and value. Results were particularly strong in market understanding, customer service, reliability, and the depth of available value-added services.

Starhome MACH's Intelligent Preferred Network steering of roaming solution (SoR) was also seen as the most precise solution, ensuring operators meet their wholesale roaming agreement obligations and optimize revenue by controlling which visited network their subscribers register to when traveling abroad.

"The survey revealed significant insights from the operators, which further clarified their perceptions and needs about both steering and the suppliers of these services," said ROCCO's chief commercial officer Jason Bryan. "The operators have spoken. We extend big congratulations to Starhome MACH for its achievements in topping the survey."

Guy Reiffer, VP Marketing and Partnerships at Starhome MACH, said: "The survey also showed that operators now want more from their steering of roaming solution, such as the ability to steer based on user profile or device type."