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Star inks media IP network deal with BT

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CIOL Bureau
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BANGALORE, INDIA: BT has announced that its media and broadcast sector has been awarded a multi-million dollar three years managed service IP network solution contract by Star group.

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Star broadcasts over 60 services in 10 languages, reaching more than 300 million viewers in 53 countries across Asia.

The service will run across BT's Global Media Network, an MPLS-enabled IP network designed specifically for carrying broadcast traffic.

Initially Star will carry eight channels - Star Plus, Star One, Star News, Vijay, Star Gold, Star Chinese Movies, Star Chinese Channel and Taiwan -from Hong Kong to Los Angeles.

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Signals will be fed through Direct To Home (DTH) platforms including deploying connectivity to DirecTV, Echostar and cable systems that reach millions of subscribers across the US.

By utilizing the BT core IP network, Star is gaining access to a globally deployed Media IP network that already touches over 300 points of presence in 170 countries. STAR plans to benefit from an array of features that are provided by BT's Media IP network technology.

Multicast is one such benefit where Star can realize the cost savings of sending the same feeds to multiple locations across the globe.

Dr. Guo Xiao Yong, chief technology officer, STAR said: "This is our second Media IP contract with BT and we have been extremely pleased with the service. It has proven to be cost effective, flawlessly reliable and resilient. BT's service has provided us with a giant technology leap, particularly in assisting us to expand the distribution of our channels in North America."

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