ST named title sponsor of Wearable Technologies Innovation World Cup

GENEVA, SWITZERLAND: STMicroelectronics will once again be the title sponsor of the Wearable Technologies Innovation World Cup in 2014/2015.

With a broad product portfolio and a hardware and software ecosystem ideally suited to enable the burgeoning market, ST sees the Wearables Technology Innovation World Cup as an opportunity to further encourage creativity and plant the seeds that will bloom to produce the next generation of innovative wearable devices.

ST is supporting developers with its STM32Nucleo boards, BlueNRG shields, and BlueNRG-based Bluetooth Smart USB dongles, along with relevant STM32Cube development software, and will provide these tools free, in any combination, to the first 100 contestants.

Among these kits is ST's recently launched BlueNRG shield, an affordable Bluetooth Low Energy development kit that works with STM32 Nucleo open microcontroller platform, supports Arduino connectivity, and is the first in a growing ecosystem of specialized shields to facilitate and accelerate development projects.

"Look around at the cool gadgets all of your friends are wearing. As a leading supplier of technology, including sensors, microcontrollers, power management, analog, connectivity, and security, ST is enabling these bracelets, watches, glasses, and other wearables that are augmenting our lives," said Andrea Onetti, GM, Analog and Audio Systems Division, STMicroelectronics.

"Our participation as the Title Sponsor for the second consecutive year is natural and this year we are increasing our efforts by giving away some of our outstanding development tools to the first 100 registrants to ensure they keep the wearables momentum going."