Spongecell launches marketing and online calendar software for SMBs

SAN FRANCISCO, US: Spongecell has introduced a free, easy-to-use online calendar to empower small and mid-sized businesses (SMB) to market their events, move merchandise off the shelves, and stimulate sign-ups.

Easily customizable, Spongecell can be integrated onto any website or blog to promote new merchandise arrivals, seasonal sales, community events, restaurants, and local, live entertainment venues. The unique marketing tool helps to mobilize people to take action -- from attending events to making purchases -- by offering four vital components for any business:

* A dynamic web-based software tool that can be used to create a calendar on a website or a single event page that matches the look and feel of an existing website.

* A powerful communications tool for sending out targeted email and SMS marketing campaigns. Unlike other email and newsletter services, Spongecell integrates
interactive marketing features to help small business customers grow their user database in a targeted and trusted way.

* A robust reporting and audience tracking tool that easily segments and targets communications based on a customer's interaction with events on the calendar. A business can track how well their customers are responding to an individual event, measure attendance size, and conclusively provide detailed demographic information.

* A unique publishing tool that allows organizations to talk to their audience across multiple digital media -- including social media networks such as Facebook and MySpace.

"Small business owners are always looking for a competitive edge to increase awareness of their business and offerings," said Ben Kartzman, CEO of Spongecell. "No technical knowledge is required to get started with Spongecell and it is a scalable marketing platform that can work or grow with businesses of any size. From a local comic book store to a non-profit or a community event, it helps to solidify customer loyalty and create opportunities with new customers. "

Other market segments that benefit from using Spongecell include artists and entertainers, film and entertainment companies, gaming, local networking groups, non-profit organizations, and cultural and community events.