Spiceworks, Springboard investigate SMB IT trends

AUSTIN, TEXAS: Springboard Research, a provider in IT Market Research industry, and Spiceworks, Inc., provider in IT management application, today announced a strategic partnership to investigate technology adoption, purchasing and staffing trends among small and medium businesses (SMBs) operating in Asia and other emerging markets.

The joint research would be conducted by Springboard Research and the Spiceworks Voice of IT market research program.

“Spiceworks has developed an amazing global community that provides critical market data for any technology vendor focusing on the SMB industry,” said Dane Anderson, CEO and EVP of Research for Springboard Research.

“This partnership is another example of Springboard’s focus on bringing innovative methodologies to our industry in order to help our clients lead their markets through richer market insights,” he added.

Springboard Research has acquired a reputation in the IT Market Research industry as the go-to firm for in-depth knowledge of how Emerging Markets are adopting technology, said a press release. With the ability to leverage research conducted by the Spiceworks Voice of IT market research program, Springboard can now provide even more in-depth perspectives of the SMB market as well as providing value-added research services.

“With the help of Springboard, we’re bringing companies better insight into technology trends happening in the exciting and fast growing markets of Asia, the Middle East & Africa, and other emerging regions,” said Jay Hallberg, co-founder and Vice President of Marketing for Spiceworks, Inc.

He added that Springboard’s knowledge of these markets together with our in-depth SMB research capabilities would help technology vendors take their understanding of these critical, yet often under-researched markets, to a new level.