Spice Mobiles rolls out new ‘X Life’ series of smartphones targeting small towns

JAIPUR, INDIA : Spice Mobiles has launched its new X Life series of smartphones, targeted at first time smartphone buyers in Tier II and Tier III cities.

Under X Life series, the company has launched four smartphones – XLife 404 , XLife 431q , XLife 431qLite and XLife 512 offering high-end technology features at affordable prices.

The X Life series has been conceptualised basis a growing demand for high quality and good looking phones in the sub Rs 5,000 segment. This new series will have a wide range of design and technology offerings, tailor-made for specific needs of first time smartphone users combined with a sleek and stylish design.

The company has launched new X Life series of smartphones in Rajasthan, which is one of the largest feature phone markets in India, said Amandeep Singh, CEO, Spice Mobiles.

Targeted towards the masses, all the four smartphones boast of easy to use interfaces.

Priced at Rs 3999, XLife 431q is equipped with 1.2 ghz quad core processor and 1750 mah battery, 5.0 MP front camera with dual LED flash and 1.3 MP rear camera.

The XLife 431q Lite, which is available at Rs 3850 is also powered by a 1.2 ghz quad core processor and comes equipped with 1750 mah battery, 512 MB RAM and 4GB ROM and 3.2 MP rear camera with 1.3 MP front camera.

The XLife 404 is a dual sim, 3G enabled smartphone equipped with a 1450 mah battery encased in a sleek brushed metallic finish design available in three colours – Wine red, Champagne Gold and Ivory white. The smartphone is available at Rs 3190.

Priced at Rs 4499, the XLife 512 is powered by 1ghz Dual Core processor, coupled with a 8MP rear camera with Dual LED flash and 2 MP front camera encased in an appealing Sandstone finish Back Cover with metal trim and a powerful 2000 mah battery.

“After extensive market research, we observed a product gap and significant market opportunity in the sub Rs 5,000 segment of smartphones offering both technology and design. A large number of Indian consumers still use feature phones, hence there is huge upgrade potential towards smartphones and we are targeting first time users in Tier II and III cities," said Singh.