Sovika to set up subsidiary in US

MUMBAI, August 24: Mumbai-based Sovika Infotek is setting up a
subsidiary in the US to undertake marketing and offshore development
projects. The project will come up by October this year on the US East
Coast after which it will pitch in for gathering few offsite projects. The
company is a 100 per cent export-oriented unit specializing in customer
relationship management (CRM) and client/server technologies. According to
senior officials, as per the plan, Sovika has outlined an investment of
around $500,000 in the ventures. The company is also planning to open
branch offices in the West Coast as well as attempt to obtain ISO 9002
certification.

Sovika has been undertaking projects in Internet, Intranet, relational
database management systems and other technologies. The company recently
launched CRM solutions, marketrievePLUS, developed by Mehta Corporation of
the US in India. The company has set up an R&D lab to support Mehta
Corp’s requirements in the US and other markets. Sovika has also developed
a survey automation software Satisfy, at its labs. As per the promotion
strategy, the company is planning to organize seminars, exhibitions and
roadshows to improve the selling. Sovika Infotek is expecting a turnover
of Rs 3-4 crore by 2000 from sales alone. Among other plans, Sovika is
making the product a Web-enabled one.