Sophia launches Ambiance, Ambient E-commerce platform

SAN FRANCISCO, USA: Sophia today launches Ambiance, its ambient e-commerce platform, to continue its rapid growth and to further its successful partnerships with leading global publishers and brand name retailers in the $1Trillion e-commerce market.

The technology - pioneered by a team of AI experts - is a ground-breaking development in e-commerce designed to eliminate consumers "blindness" to irrelevant online advertising, said a press release.

Ambiance uses sophisticated contextually aware content analytics to marry both sides of the e-commerce equation - enabling consumers to discover relevant products in real-time, and publishers and e-tailers to substantially increase revenues.

Ambiance is a fully automated, scalable, cloud-based solution that dynamically identifies and showcases relevant products based on what the consumer is viewing in real time.

The power of Ambiance is reflected in its performance with customers who are part of Sophia's growing publisher network benefiting from click through rates (CTRs) up to 50 times that of current industry standards.

In addition, the growing concern for consumer privacy is completely addressed. Ambiance does not use tracking technology such as cookies. Readers only see products based on their current interests at that time, rather than on what they read or searched for in the past.

The technology heralds a step change for e-commerce and digital content monetization:

Commenting on the launch, Doctor David Patterson, CEO, said, "This has been a very challenging time for online publishers. A poor legacy experience with underperforming and often intrusive approaches to advertising has led to an ad blindness effect - for example, if I asked what the last ad you saw online was, could you remember? The consequence of this are a poor site experience for readers and an under monetization of content."

Patterson further states, "The exciting news is that Ambiance fundamentally shifts this mind set by showcasing products which are highly relevant and useful to the consumer's interests in harmony with the content they are reading. This makes e-commerce more effective and intuitive with the additional advantage of increasing revenue streams for publishers from both desktop and mobile."

"Ambiance also provides e-tailers an extremely cost effective way to promote their entire product catalog, ensuring consumers can even discover long tail products and accelerating commerce."