SonyLIV launches LIV Kids designed for children

SonyLIV, the digital video-on-demand platform of Sony Pictures Networks India, has launched LIV Kids, aimed at offering content specially designed for kids.

Though currently, the content produced in-house by SonyLIV includes only popular nursery rhymes, the platform will introduce more engaging and entertaining content for kids in future.

The videos can be viewed on SonyLIV's website and mobile application, as well as on its YouTube channel.

Uday Sodhi, Head – Digital Business at SonyLIV said, “Children make up 39 percent of the Indian population and comprise a vital consumer segment with specific entertainment requirements. SonyLIV’s commitment to providing the best and most relevant user-centric entertainment content is the reason behind the launch of LIV Kids.”

“With the category offering an exciting range of nursery rhymes which are both fun and informative, we are confident that our younger audience will enjoy our latest addition to the fullest. We will be looking to add more content for kids on our platform in the near future,” Sodhi added.

Currently, international player Netflix and Viacom18’s Voot have offerings for kids. YouTube also recently launched its new platform YouTube Kids in India featuring kids and family friendly content.