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Sony ties-up with Apex for product distribution

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CIOL Bureau
New Update

CHENNAI, September 2: Sony International Limited has tied-up with

Chennai-based Apex Computers Pvt. Ltd. for distribution of the former’s

computer peripheral products in the country. This was announced by Sony

Singapore Computer Peripheral Sales Department Senior Manager Shigeru

Iwata , who was in India to participate in a country-wide seminar series.

Entitled "Latest trends in Back-up storage technologies", the

seminar highlighted Sony's range of storage products and technologies such

as the Advance Intelligent Tapes, Digital Data Storage and Digital Linear

Tape.

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Explaining the competitive advantages of Sony's proprietary

technologies, William Lee, Regional Manager, Computer Peripheral Sales

& Marketing, spoke about the roadmap of the products expected from

Sony and the doubling capacities and speeds that Sony was working on. The

seminar also featured Sony's magneto optical drive and disk technologies

in detail. He also traced the transition from DDS-3 to AIT-1, and from

DDS-4 to AIT-2.

Apex MD P.S. Thiagarajan, explained that Apex will extend its product

distribution and service capabilities for supporting Sony across the

country. Apex will also supply Sony's high-end scanners in India and it is

expected that many more product categories will also be introduced to the

Indian market through Apex.

Apex Computers, which is a distributor of computer peripherals, has its

own brand of computers manufactured at its plant in Pondicherry. The

company is also launching Apex branded Super 40X and 50 X CD-Rom drives,

Apex Superlink modems and other communication products such as NICs,

switches and hubs, in addition to Apex SuperNet networking products.

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