Sony Music goes the cloud way

MUMBAI, INDIA: Music company Sony Music has commissioned global digital content services provider Prime Focus Technologies (PFT) to deploy CLEAR- its hybrid cloud based multi-screen content operations platform.

Shridhar Subramaniam, president, Sony Music India, said: “With the emergence of digital video platforms and increasing channels of music video discovery, video consumption continues to grow at an accelerated pace."

Sony Music India will move its entire video content operations to the cloud, creating an eco-system for the supply, preparation and delivery of content.

This will help Sony Music manage their video business by increasing agility, unlocking new revenue streams, enabling creativity and cutting costs, says a release.

PFT will also provide a full slate of services to Sony Music such as metadata creation, archival and digital delivery across multiple platforms delivered through CLEAR.

Ramki Sankaranarayanan, founder and CEO, PFT, said: “We are delighted to take Sony Music’s video operations to the cloud through CLEAR. So whilst Sony Music focuses their energies on acquisition, distribution & marketing content, we can focus on enabling their video business of content with our proven capabilities. It is extremely gratifying to work with a customer of the caliber of Sony Music and to help them set a precedent in the music industry.”