Sony becomes multiscreen vendor

BANGALORE, INDIA: Following the buyout by Sony of Ericsson's half of its mobile handset joint venture, the Japanese consumer electronics company has announced at Consumer Electronics Show today, the launch of the first mobile phones under its own brand in 10 years.

According to Nick Dillon, Devices and Platforms analyst, Ovum, “With the buyout still pending regulatory approval, this was a bold move by Sony but one Ovum believes the company needed to make."

The launch of the own-branded smartphones marks the start of a new era for Sony, as it positions itself to battle with other multiscreen players in the increasingly competitive and interlinked consumer electronics markets”.