Sonata Software unveils new airline soln

BANGALORE, INDIA: Sonata Software, provider of IT consulting and software services globally, today showcased ARMOR - the next generation Pricing Decision Support solution for the Airline industry at the PhoCusWright Conference in Arizona, United States.

Sonata carried out an alpha launch of the product at the Travel Innovation Summit, underlining the concept and key benefits for the Airline industry, said a press release.

Developed collaboratively by industry experts, consultants and Operation Research experts from leading universities, ARMOR is a first-of-its-kind solution addressing the imperative pricing needs of Airlines and Travel companies.

It provides optimal price recommendations to Travel organizations based on competitor price analysis, commercial strategy and market situation. It functions like a single comprehensive source for necessary data elements, modeling and state—of-the-art decision support.

“The Travel industry is yet to develop and implement a pricing technology solution that can improve the overall financial performance of an organization. ARMOR can help Airlines and Travel companies respond quickly to dynamic market needs on product pricing. Unlike the Traditional Revenue Optimization systems, the solution focuses and contributes directly to the bottom line (profitability) of an organization,” said Mahesh Shastry, head - Travel, Transportation and Logistics Business, the Middle East, Sonata Software Ltd.

Amit Kumar, Head - US Sales and Operations, Sonata Software Ltd. said, “The Travel and Tourism market in the US is rebounding fast as organisations are showing record growth, utilization and profitability. At Sonata we have come up with innovative and domain—specific solutions which can be deployed quickly so as to capture the resurging growth in this market. Our proven IPs and capabilities owing to our Joint Venture with TUI InfoTec enable us to reduce time to market and explore new opportunities.”

Sonata will showcase its new offerings and solutions for the Travel, Tourism and Hospitality industry, the release added.