Solutions for marketers

Features: Experian Group Ltd, an information solutions provider, has

announced six new solutions by its marketing services unit that help marketers

more effectively reach its customers and prospects with timely, relevant

communications.






The new products and enhancements Experian is announcing at this year's DMA
conference extend across the breadth of the company's offerings and are

designed to meet today's challenging marketing needs.






These multi-channel solutions leverage Experian's innovative, open-technology
platforms, advanced analytic and decision support capabilities, and extensive

information assets, including its Z-24 and b2bBaseTM cooperative databases,

lifestyle and summarized automotive and credit data, an Experian statement said.






“In 2005, Experian came to the DMA highlighting the importance of
understanding the role multichannel insight plays in today's marketing

landscape,” said Deborah Zuccarini, group president of Experian Marketing

Solution. “At this year's conference, we're launching new solutions that

provide marketers with the tools and expertise they need to make this insight

actionable.”