Softmart says “All The Best”

NEW DELHI: This festive season Softmart Software Solutions is alluring all prospective customers, particularly resellers with an interesting offer on anti-virus products.

It is called 'Antivirus Special Movie Offer' which is valid from Oct 1-15. According to the offer, a number of free tickets of the upcoming film /All The Best/ will be given with purchase of anti-virus desktop products.

The movie stars Bipasha Basu, Ajay Devagan, Mudga Godse, Sanjay Dutt and Fardeen Khan. Immaterial whether the film does good business or not Alok Gupta, CEO, Softmart Solutions expects to do good business.

When asked what motivated him to decide to make such an offer, he said, “The choice of movie All The Best was made considering it is a family entertainer and the fact that it is releasing on that particular weekend. We had earlier launched some other schemes and given out tickets of 'Dil Bole Hadippa'.

The response had been very good, as 25 dealers had turned up to avail the offer. Overall, more than 100 people showed up. Moreover, it was a very good experience itself, both financially and socially.”

Although the scheme is primarily restricted to resellers and partners in regions of Delhi and NCR, provisions are also made to avail this scheme for partners in other areas as well. They can claim SP Software titles equivalent to the number of movie tickets.

The number of tickets is proportionate to the total amount of purchase.

Accordingly purchase of anti-virus desktop products over Rs 5,000 will win the prospective customers four tickets. Similarly, with a purchase of over Rs 10,000 the number of free tickets will increase to six. Eight tickets will be reserved for those who spend more than Rs 25,000. Also, to be eligible for this scheme, all purchasing order availing this scheme ought to mention 'All The Best'. Products under this scheme includes prominent anti-virus brands such as Kaspersky (North India), Norton, F-Secure , Escan, Mcafee, Quick Heal, BitDefender, Guardian, K7 Antivirus, PC Tools, Trend Micro PC-Cillin.

The tickets can be collected from the cinema halls 15 minutes prior to the show timings. The tentative date and timing for the screening of the film is Oct 18, 11 am. The venue for the screening is Big Cinemas, TGIP, Noida.

Gupta considers such special movie offers to be quite successful and plans to use the same strategy in the future.