Socomec appoints Redington for UPS

CHENNAI, INDIA: The tie-up of Socomec UPS India with Redington India, comes close on the heels of Socomec setting up its subsidiary in the country to get a grip of its marketing, distribution and retailing processes.

Socomec, which has 14 offices across the country to support its sales and service function, has 11 percent marketshare in the Indian UPS market. With ambitious plans to grow exponentially, it has joined hands with Redington India.

“Given Redington’s track record of superior logistics capabilities, robust infrastructure, sophisticated management information system and prudent risk management practices, we are rest assured that our products will reach our clientele across India in tier-1, 2 and 3 cities with seamless precision,” said Norbert Jacobsen, MD, Socomec UPS India.

Anand Chakravarthy, Head—Strategic Business Unit, Redington (India) said, “We are pleased to add Socomec to our product portfolio.”

He further added, “Socomec has a strong brand value. This, in combination with our committed channel partners, will soon see rapid growth of Socomec revenue in India.”

Socomec and Redington will work closely towards enhancing its reach towards partner community. Partner education, training and other channel activities will be conducted to create top of the mind recall among partners and customers.