Social
Social media marketing super-hit campaigns
Social media is no longer just about networking with friends and people. The platform, given its popularity and humongous user base has steadily evolved into a potent marketing tool for many companies. A little bit of creativity blended with quirkiness,
What broke the Internet today?
As a patron of the internet, the word ‘Viral’ has bells chiming in our heads- much akin to Ice cream trucks and their musical accompaniments (as depicted in American sitcoms). If you are as keen in knowing the articles, memes
Urban poor or not, Gayatri Jayaraman touched a nerve
“Objectively and relative to a vast majority of Indians, they aren’t “poor” at all. But they’re certainly hungry and broke a lot.” writes Gayatri Jayaraman in her Buzzfeed article. While the article has been getting a lot of eyeballs. It
Social media misused by vested groups
If social media is used by vested groups for rumour-mongering and misinformation circulation during state crisis, the states are now working to skew the potent tool for their own benefit. In a volatile state like Jammu and Kashmir, security agencies
Twitter vs the US government
The battle between tech companies and the federal government is making different variations, affecting social media platform widely. After Apple and WhatsApp, Twitter has also started raising privacy concerns but in a different way. Twitter has blocked US Intelligence agencies
Facebook confirms support to Donald Trump
Yes, you read it right!! In spite of receiving immense pressure from the activists groups, Facebook has confirmed its support to sponsor the Republican National Convention in Cleveland, Ohio, where Trump is expected to emerge as the party’s presidential nominee. According
Mother’s Day campaigns we love
Motherhood is the greatest thing and the hardest thing – Ricki Lake She is your one man orchestra- Mother, Teacher, Friend, Philosopher, Mentor. She does all it takes to make you feel secured, loved and happy. There cannot be and
Whatsapp ban lifted in Brazil
After being shut down for 48 hours on 15 December 2015, Whatsapp was banned again on 2nd May 2016 for 72 hours, which highlighted the growing pressures between technology companies’ privacy concerns and national authorities’ attempts to use social media
Beauty startups find it difficult to survive
Within a year of inception, Amber Wellness an online beauty startup, has ended its services in Indian cities of Bangalore, Delhi and Mumbai. The startup which was launched in August 2015 decided to shut down due to low-profit margins; though
