SOA and SDP going well

By : |June 21, 2010 0

DUBLIN: Research and Markets has announced the addition of the "SDP – The SOA-Enabled Path to Integrate Legacy and IMS Networks (with Revenue Forecast 2010 to 2016)" report to their offering.

Service Delivery Platform (SDP) can be loosely defined as a standards based framework that facilitates the design, development, implementation and management of services required to run the operations of network services providers. The services could range from the basic voice connectivity to the state-of-the-art rich multimedia services. The most critical value-addition offered by the SDP methodology lies in its ability to abstract controlling parameters such as location, media control, integration and others. SDP interface with the network elements, OSS/BSS, telco IT infrastructure and partners such as application developers and content providers.

The report has shown amongst its findings that the downturn and the subsequent recovery have augured well for SDP prospects. Operators are now able to more clearly able to visualize the importance of quick roll out and thus early monetization of their investments and the handiness of SDP in achieving that objective.

SOA and SDP have gained significant traction in the overall IT and telco environments respectively. SOA and SDP share considerable synergy as the architectural framework of SOA can help in achieving the end-result desired by SDP.
APAC and CALA constitute the most promising markets for the SOA and SDP solutions respectively. The promise is directly attributable to the gap between the existing level of technology sophistication and the potential optimal level of technology sophistication. APAC region has demonstrated that it does constitute the largest market for telecommunications while the CALA region is the least tapped among all regions.
SDPs find greater appeal among wireless telcos because of the following reasons:

Wireless technology has already overtaken wireline technology in terms of subscriber numbers. The relationship between the telcos and the subscribers is closer in the wireless domain wherein the telco has a decisive say in the character and extent of services deployed.

SI is an important component of the SDP solution. SOA specialists as well as Network infrastructure specialists maintain expertise in implementation methodologies and often tout this expertise as the differentiator with respect to competition.
Although, there are contrasting opinions about the value of SDP in the context of IMS, the overwhelming view is that at the very least, SDP does provide a framework for smooth transition from legacy to IMS.

By and large, content will continue to drive the prospects of SDP with all major vendors taking extra pains in ensuring that the key foundation of SDP – service delivery works smooth enough for content and application providers to interwork seamlessly with the operators. There is a growing realization that service delivery is largely related to the efficient management of content.

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