Snapdeal partners Andhra Govt and UC Berkeley for smart village project

By : |April 7, 2017 0

Online marketplace, Snapdeal has announced a partnership with University of California, Berkeley and Andhra Pradesh government to enable digital access for small artisans in the state’s ‘Smart Village’ project.

With the objective of discovering economical and infrastructural barriers faced by artisans in these villages, UC Berkeley and Snapdeal are aiming to create viable solutions through digitisation and new-age services.

Under the partnership, Snapdeal will provide local handloom weavers direct market access to buyers across the country, through its platform. Products crafted by these artisans and associations will be curated and listed on a special page on Snapdeal, the e-tailer said in a release.

“Working with a vibrant base of 3 lakh sellers of various sizes, we continue to drive inclusive growth and in-sync development. Through this collaboration, we aim to create employment and growth opportunities for local artisans, enhancing the reach of indigenously manufactured products to newer geographies and extending their legacy,” said Vishal Chadha, SVP, Business Team.

The company said it has currently on-boarded the handloom association of Meri Podu village as a seller.


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