SMS GupShup launches AppShup

BANGALORE,INDIA: SMS GupShup, a mobile social network, announced today the launch of AppShup, one of the first app stores dedicated to the promotion and distribution of SMS applications. The open developer platform allows developers to develop sms-based applications and services quickly and easily.

According to a press release AppShup aims to solve many of the current issues that developers face. These issues include Interfacing with multiple mobile carriers, accessing application development resources and tools, dealing with the carrier approval process, integrating with the mobile networks and launching the application; this process can take significant investment in time and money.

“Text-messaging is by far the most popular communication platform in the world. AppShup unleashes the creativity of global developers and enables them to quickl y and inexpensively put their applications in front of billions of mobile subscribers worldwide,” said SMS GupShup CEO Beerud Sheth.

AppShup reduces the launch time from months to only days by pre-enabling carrier approval processes. By making SMS app deployment frictionless, the new platform will foster greater innovation and drive the creation of many more apps for various user segments – which delivers great benefits to users, carriers and developers.