SMG analyses Wimbledon 2013 social media activities

By : |July 4, 2013 0

BANGALORE, INDIA: SMG Convonix, a division of Starcom MediaVest Group (SMG), has implemented a social dashboard to measure global social media activities about Wimbledon 2013 tennis tournament that is happening in London.

The dashboard (http://www.convonix.com/wimbledon), powered by Iristrack, SMG Convonix’ proprietary social listening and online brand monitoring platform, measures buzz around matches, identifies trending players, monitors fan support and more. So far, the dashboard has logged more than 1.5 million Wimbledon related online conversations from around the world.

“Tennis is a truly global sport, and we at Convonix are watching the world watch Wimbledon,” said Vishal Sampat, CEO, SMG Convonix. “Our unique social dashboard gives us the ability to deliver real time insights on social chatter as it happens all around the world.”

By analyzing social chatter, the team at SMG Convonix is able to focus on how fans experience the matches, how they engage with social media while actually watching a Wimbledon match and how much of their excitement translates into conversation on social forums.

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