SMEs Making Money with SEO

BANGALORE, INDIA: Small businesses operating their own online stores have to use SEO (Search Engine Optimization) to drive traffic, convert visitors into customers and make money online.

The following five easy-to-implement SEO tips will ensure that potential customers find your content and start buying.:

1. Add content. Add content. Add content.

Adding content increases online visibility. The more people who happen across your content, the more likely you are to make a conversion and gain a sale.”Sure, there are other considerations, but that’s the basic formula. Try and get everyone in your company to add content to your website on a regular basis.

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2. Personalize SEO content with Google Authorship

By implementing Google authorship, you give a face to your content. That’s important for consumer trust. It’s not just another article by someone ‘out there‘. One of the most important factors in getting people to buy from your online store, is credibility.

To implement authorship:

•     Create a Google+ account
•     Link your Google+ profile to your content

3. Improve your online store’s technical SEO performance

Hire or consult an SEO specialist and improve your SEO performance by upgrading your performance related SEO.

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4. Localize content for better SEO performance

Google has started to favor local results over more general ones. To appear higher up in the SERPs (Search Engine Results Pages) for customers in your area, you have to make sure that your content has localization information.

5. Implement regular SEO and ROI analysis

SEO is nothing without the ability to monitor the results. Ensure that your website is integrated with Webmaster tools and Google analytics.Use analytics to see which keywords are driving traffic to your website. If these keywords are driving traffic that is converting, keep using them. If not, think about other keywords that might drive interested customers and start using those in your online store’s content.Without analytics it is difficult to improve your store’s ROI (Return on Investment).

Check out these two quick ROI calculator apps:

•     Return on Investment (ROI) calculator for blog and business content
•     Content revenue calculator for bloggers and businesses

Source: www.business2community.com