SME growth hit by poor marketing strategy

BANGALORE, INDIA: A major factor that is hitting the SMEs worldwide is the lack of efficient marketing strategies. This is leading to SMEs losing their reachability among both present as well as prospective customers.

Experts say that efficient marketing strategies are the need of the hour if SMEs are to gain their lost ground. Efficient marketing strategies will surely be a big boost to struggling Small Enterprises.

Experts also state that Governments across the work need to come up with various strategies through which SME's can garner customer reachability and also earn profits. Governments need to organize various programmes through which the owners of various small enterprises/entrepreneurs come to know these marketing strategies. This will eventually benefit SMEs/Entrepreneurs.

Authorities can come up with a set of uniform policy guidelines to benefit the already dwindling SMEs/entrepreneurs and give them a new lease of life.