smartsy introduces mobile engagement marketing platform

SAN FRANCISCO, USA: smartsy, the company that is changing the way brands connect and interact with consumers, is introducing its Engagement Marketing Platform (EMP) for Mobile at ad:tech San Francisco 2014. The platform, which empowers brands and retailers through its white labeled mobile App and SDK to more effectively engage and monetize their interactions with consumers, provides a new and vastly superior way to drive measurable ROI.

The Advanced Object Recognition technology in the smartsy platform, which enables consumers using a mobile device to instantly recognize a brand's product by snapping a picture of it, transforms that product into a "hashtag object" (like #smartsy on Twitter) to become a branded launching point for immersive consumer experiences.

In doing this, smartsy helps build social communities around products to make them more interactive and actionable where consumers can learn, share, collect and buy to promote higher consumer engagement and the increased likelihood of purchase.

As part of the unveiling, smartsy is participating as a Finalist in ad:tech San Francisco's "Startup Spotlight Series," a competition that acknowledges and rewards the most innovative startups in the industry. In the "Big Heart Pet Brands" category on Day Two of the event, smartsy will demonstrate how its platform will help Del Monte's Meow Mix brand better connect and engage with its customers - cat lovers!

"Our platform enables traditional advertising assets or even a brand's physical products to act as a point of contact with the brand's consumers," said Arnaud Saint-Paul, founder, smartsy. "It becomes a powerful cross-channel engagement medium where brands can constantly engage their audience and transform consumers into brand ambassadors."

A consumer-facing version of the smartsy App is available for free from the App Store on iPhone, iPad and iPod touch.