Smartphone war: Huawei beefing up design team

HONG KONG: Huawei Technologies Co. is beefing up its design team, as the Chinese maker of mobile devices and telecommunications gear aims to raise its profile in the competitive and fast-growing global smartphone market, The Wall Street Journal reported on Friday.

ALSO READ: Low-cost smartphones whet appetite for apps

According to the report, Shenzhen-based Huawei plans to introduce a series of midprice to high-end smartphones later this year in a bid to capture a bigger share of the category, said Hagen Fendler, the company's chief design director for handsets.

ALSO READ: Smartphones and social media emerge 'Hot cakes' for ID thieves

"We want to be the top three player within the next five years, and in order to do that, we have to broaden out our portfolio," The Wall Stree Journal quoted Fendler.