Sinitic enters Indian Market in partnership with T9L to disrupt the promising enterprise support market

In its endeavour to take on India’s conversational commerce market by disrupting artificial intelligence, machine learning and natural language processing, Sinitic, the market-leader in AI Customer Experience (AICX) solutions for multilingual contact centers enters the Indian market with T9L. T9L is India’s first Startup Studio, with a portfolio of 30 startups and a cumulative market value of US$250M across its portfolio companies.

The partnership will expand Sinitic’s CX automation solutions to select, fast-growing verticals in India’s enterprise support market, estimated to be US $150 million by 2021 with a CAGR of 14%.

Talking about the India foray, Curtis Matlock, CEO, Sinitic said, “Sinitic disrupts manual customer support software and basic chatbots with highly-localized natural language processing technology. We’ve achieved strong traction with contact centers in Asia-Pacific, and see similar opportunity to help enterprises automate engagement in their Indian customers’ native languages – not English. A key part of this expansion is the technical and business expertise of T9L within our priority verticals in the Indian market.”

Speaking on the partnership, Fahad Moti Khan, CEO, T9L said, “Along with sharing established expertise in product development and implementation, T9L adds value by helping startups with their storytelling & pitch-building, co-strategizes with founders, provides access to funds and business partnerships, assists in core team hiring and acts as a catalyst to the organic growth of ventures through portfolio synergies. In a space where 90% failure is the norm, we’ve been able to demonstrate a 90%+ success rate with a multi-vertical portfolio of 30 startups in 4 years. With an aim to be the largest venture-builder across India & SEA and our keen focus towards enterprise SaaS vertical, the Sinitic-T9L partnership is a positive step towards this vision.”

The partnership between Sinitic and T9L will also include an ongoing research collaboration to refine Sinitic’s core natural language processing engine with the nuances of Hindi, Telugu, Kannada and Tamil.

According to Sinitic’s CTO Albert Zhuang, “Working with local NLP engineers and partners like T9L enables our team to push the limits of natural language understanding for everyday phenomena such as slang, typos, and mixed-language, which is the use of at least two languages in the same phase – a frequent occurrence in text-based communication outside the English-speaking world.”