Advertisment

SingTel Group and Samsung to accelerate mobile data growth in emerging markets

author-image
Harmeet
New Update

SINGAPORE: The SingTel Group and Samsung unveiled a suite of joint initiatives designed to bring a seamless and richer mobile data experience for customers.

Advertisment

To be progressively launched by entities in the SingTel Group - SingTel in Singapore, Optus in Australia, AIS in Thailand, Airtel in India and Africa, Globe Telecom in the Philippines and Telkomsel in Indonesia - these initiatives cut across many areas such as marketing, content and technology. This collaboration will help differentiate the entities' services and improve their competitiveness.

Paul O'Sullivan, CEO Group Consumer, SingTel said, "Our partnership with Samsung demonstrates SingTel Group's ability to leverage its combined scale and deliver exclusive offerings to our over half a billion customers across the region."

DJ Lee, president and Head of Global Sales and Marketing of Mobile Communications Business, Samsung Electronics, said: "This unique partnership with SingTel Group is important for us to reach a broader audience across the markets we operate in. Samsung, together with SingTel Group, a visionary group of operators, aims to bring better and a more complete set of products and services to our consumers."

Initiatives under this partnership include a retail collaboration programme, direct carrier billing, regional mobile app development challenge and direct access to selected apps.

tech-news