Single Touch sees continued growth in mobile ad spending

JERSEY CITY, USA: A compelling market industry report citing encouraging growth in mobile advertising spending provides Single Touch Systems Inc., with an upbeat perspective on the company's future outlook into 2014.

Research firm eMarketer forecasted US spending on mobile advertisements to have reached $9.6 billion in 2013, up 120 percent from $4.36 billion in 2012. Additionally, a recent Zenith Media report cites that mobile will be the fourth largest advertising category by 2016, surpassing print, outdoor, radio and cinema, leaving it behind only desktop, TV and Internet.

Currently, mobile advertising represents approximately 23 percent of digital ad budgets, up from 12 percent last year. EMarketer estimates that overall digital ad spending in the US will grow by nearly 16 percent by the end of 2013, to $42.6 billion. Mobile advertisements will continue to eat up a larger share of the digital ad market until surpassing ad spending on desktop computers in 2017.

Single Touch's president and CEO, stated: "It was very encouraging to see validation from such industry findings. Over the past year, the digital marketplace has undergone a major transformative phase with mobile ad spending driving most of the growth. There is measurable evidence that mobile ad growth is clearly trending upwards and we believe we are well positioned to capture a substantial share in the digital ad space. Mobile advertising will be the growth engine to digital advertising in 2014 and beyond, just as digital advertising was and is to traditional advertising which started a decade ago."

Single Touch's FollowMe mobile technology targets consumers based on their precise location by placing "geo-fences", a virtual perimeter within a radius of a store or point location. Ads are delivered based on specific demographic profiles. The Company's proprietary FollowMe mobile demand side platform reaches 400 million consumers and can serve 40 billion impressions per month within 15 feet of a specific GPS co-ordinate.

According to BIA/Kelsey, location targeted mobile ad revenues will reach $10.8 billion and grow to 52 percent of overall mobile revenues by 2017.

Orsini added, "Whether it is promotional ads or coupons like what we've done for Peter Piper Pizza or brand awareness like our work with GAF, North America's largest roofing manufacturer, mobile app advertising is an economical marketing outreach solution for most brands."